With a career in Marketing spanning 30+ years and the silver hair to prove it, I’ve been fortunate enough to work with a great many companies, who the majority of us would regard as highly successful brands. As well as having a strong sense of the...
Marketing plays a huge role in building businesses, driving profits and boosting the wider economy. As an industry however, it isn’t credited as much as it might be with CEOs who are often more than happy to take the credit when sales and market share...
I was talking to someone the other day and they let slip an interesting little nugget of fuzzy logic. “It must be hard for you get to get creative work these days, after all it is a young person’s game.” After a moment or two of...
Packaging has always been an important weapon in a brand’s arsenal, but more than ever before it has a stronger role because of fundamental shifts in consumer behaviour. With seven out of ten purchasing decisions taken in-store, packaging unquestionably influences product selection. But increasingly food and...