A newish client asked me the other day what programmatic advertising was and were there benefits. I started to explain, but soon felt they were just watching my mouth flap open and shut. Yep, I’d lost them. With this in mind, I thought I’d write...
As you will almost certainly be aware, the ready-to-drink (RTD) cocktail market within the UK has experienced significant growth in recent years. These cocktails are pre-mixed drinks that come in convenient, single-serving packaging and offer consumers a hassle-free way to enjoy their favourite cocktails without the...
Influencers call themselves a ‘brand’. Startups with nothing but SquareSpace websites call themselves brands. Even contestants on TV shows call themselves brands. In reality, however, they’re just names, labels, logos, suites of services or individuals. An authentic brand has to fulfill many criteria, but at the...
Ahhhh. David Reid. My longtime compatriot and co-founder of 1576 Advertising Limited where we did seriously great work and had seriously good fun. David was never shy of a lig. Most famously perhaps in his Schlitz days when he got all pissed up with Lisa Bonet...
Listen to David in conversation with Andrew Wolffe >...
One of the misconceptions that surrounds what I do for a living is that I design logos. This comes from a perception in some quarters that a brand constitutes a graphic marque or visually identity, when of course the reality is it’s far more intricate...
Recently I was interviewed by Leadership Coach Lindsay Paterson of Coaching Consultants. This webinar was first broadcast in May 2020. I hope the contents are useful and interesting. Your brand matters in a downturn from Lindsay Paterson on Vimeo....
As a brand and marketing consultant, I spend a great deal of time building relationships, cultivating leads and listening to the challenges that owners and leaders face around growing their businesses. Indeed, it would be fair to say that if the Edinburgh Sheraton did coffee...
Edinburgh agency Alliance Creative has boosted its team after adding a string of new clients throughout the year. The creative services business, whose client list includes Standard Life Aberdeen, Clydesdale Bank, Velux and London Zoo, has welcomed new projects for Sky, National Museums Scotland and Edinburgh...
Alliance Creative in Edinburgh signs up Sky and National Museums Scotland as clients along with brand building chairman. Digital collective Alliance Creative is on course for turnover of £2 million this year after increasing its size by 25% this year. The Edinburgh company which can call upon a network...