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A newish client asked me the other day what programmatic advertising was and were there benefits. I started to explain, but soon felt they were just watching my mouth flap open and shut. Yep, I’d lost them. With this in mind, I thought I’d write...

  As you will almost certainly be aware, the ready-to-drink (RTD) cocktail market within the UK has experienced significant growth in recent years. These cocktails are pre-mixed drinks that come in convenient, single-serving packaging and offer consumers a hassle-free way to enjoy their favourite cocktails without the...