In March I attended MIPIM; The world’s leading property market. My reason for going for quite simple. There’s little point in me going to a brand or marketing festival. I need to fish, where the fish are. Not the other anglers. Although it wasn’t my first time...
The redevelopment of Battersea Power Station (BPS) is both a herculean and hugely ambitious engineering undertaking, covering not just the footprint of the Grade II listed building itself, but a 42 acre expanse of land that it sits within. It is undoubtedly one of the...
A brand consultancy based in Edinburgh’s New Town has launched a service to support fast-growth companies preparing for investment rounds and possible M&A activity. Because Brands Matter, founded by former Leith Agency art director David Reid in 2008, is targeting more advisory work with angel...
It was a great privilege to be asked to officially judge and present the “Best in Show” award at Edinburgh Napier University’s 2018 MA Creative Advertising Course. Although it was a tough decision, with a number of notable contenders, one thing that was easy to see...
Edinburgh brand building consultancy, Because Brands Matter, has launched a new service supporting high-growth companies prepare for investment and M&A activity. Having already worked alongside businesses backed by investment firms including Par Equity, Maven, Archangels and Graphite Capital, Because Brands Matter is also targeting more advisory work with angel and...
The game is up and I’ve got a confession to make. I’m not qualified in Marketing. I have never been to an academic lecture on marketing, never studied it into the wee small hours under the harsh glare of an anglepoise lamp and have never achieved...
It’s fashionable these days to talk about the importance of being a strong ‘employer brand.’ But as is the case with most concepts of this ilk, it’s really just a new term for applying basic common sense to the practice of running a successful business....
In the digital age, it has almost become expected that brands develop an ‘higher purpose’ engagement strategy that seeks to connect with an audiences at an emotionally extended level. P&G champion the role of mothers in society. Dove celebrate femininity coming in all shapes and sizes. Lynx helps...
In case you hadn’t noticed podcasts are going through an incredible renaissance at the moment. Nowhere is this more is this more apparent than in the business world where those listening increased by over 11% in just the last twelve months. It’s interesting therefore to look...
When meeting potential clients for the first time, I always explain that the work that I do is based on one simple objective – increasing sales by developing robust brand positioning strategies. In past years this would often lead to a comment like “So you do...