I was talking to someone the other day and they let slip an interesting little nugget of fuzzy logic. “It must be hard for you get to get creative work these days, after all it is a young person’s game.” After a moment or two of...
Packaging has always been an important weapon in a brand’s arsenal, but more than ever before it has a stronger role because of fundamental shifts in consumer behaviour. With seven out of ten purchasing decisions taken in-store, packaging unquestionably influences product selection. But increasingly food and...