Marketing Edinburgh - Because Brands Matter
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About This Project

Unlike New York, Amsterdam and Melbourne, Edinburgh didn’t have a city brand. Alongside our strategic partners, The Lane, we were asked to make the city centre more appealing to locals and decided to create one; an entity that would clearly position the city as confident, multi-faceted, engaging and dynamic. The award winning “This Is Edinburgh” campaign is now its fourth year and is primed for further investment and roll out.